Ninety Days
To Legacy.
LegacyNinety is a fixed-term, 90-day strategic brand consultancy programme. It exists to give brands a complete transformation — from undefined potential to a coherent, market-ready identity — within a fixed window and a fixed fee. The programme is built on a simple premise: that the most valuable brand work happens when strategy and design are engineered together, by one operator, under one deadline, with no room for accident.
The programme is for brands being founded or rebuilt. That means founders who have yet to define an audience, a positioning, or a visual language — and established names repositioning for a new chapter. Whether you are launching into the world for the first time or reasserting authority in a shifting market, the three-phase structure adapts to where you stand today. One brand is taken on per quarter, ensuring total focus and a transformation that is anything but generic.
LegacyNinety is built and operated by Jay Flaxman — a strategic brand consultant and senior design professional with a track record across automotive, hospitality, technology, and consumer sectors. The programme combines the strategic rigour of a consultancy with the craft of a senior design practitioner, delivering work that is evidence-led at the foundation and precisely executed at the surface. Every decision is measured against the evidence gathered in the first phase, and every asset is engineered to carry the brand for a decade, not a season.