Question 1

What is LegacyNinety?

Accepted Answer

LegacyNinety is a fixed-term, 90-day strategic brand consultancy programme based in London. It is designed for brands being founded or rebuilt, offering a complete brand transformation across three phases: Research & Strategy, Definition/Ideation & Direction, and Deployment/Identity & Handover.

Question 2

How much does the LegacyNinety brand programme cost?

Accepted Answer

The LegacyNinety programme costs £24,000 as a fixed fee, billed at £8,000 per phase across three months. There are no overruns — the fee is fixed for the full 90-day term.

Question 3

What are the three phases of the LegacyNinety programme?

Accepted Answer

The three phases are: Phase 01 — Research & Strategy (Weeks 1-4), covering audience and market audit, competitive landscape mapping, and positioning research. Phase 02 — Definition, Ideation & Direction (Weeks 5-8), covering brand strategy and platform, verbal identity, visual identity system, and brand guidelines. Phase 03 — Deployment, Identity & Handover (Weeks 9-12), covering touchpoint application, launch asset production, and implementation roadmap.

Question 4

Who is the LegacyNinety programme for?

Accepted Answer

LegacyNinety is for brands being founded or rebuilt — whether you have yet to define an audience and positioning, or are repositioning an established name. It serves both startups building from zero and established brands looking to reshape what exists.

Question 5

How long does the LegacyNinety brand programme take?

Accepted Answer

The programme runs for a fixed 90-day term, divided into three phases of approximately four weeks each. The fixed timeline ensures no overruns and a clear handover at the end.

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